Ally Iseman

Founder & Consultant

Vegan since 2006 (way before it was cool, tasty, or a hashtag) and a speaker and storyteller with extensive startup experience and fluency in the CPG vegan food space, Ally is a trusted advisor - both formally and informally - to key individuals within the plant-based sector from founders to investors to marketing professionals and product innovators. Years of boots-on-the-ground market insights coupled with myriad personal & professional connections and an ability to interweave the macro and micro into an overarching vision with innate storytelling capacity puts her in a unique position to offer support at every stage of development and growth.
VP of Marketing at the Mark Cuban company Unreal Deli since January 2021.
  • Built and managed the PR, Partnership, Social Media, and Marketing internal departments & external teams
  • Garnered consistent earned media in publications like Forbes, The NY Times, LA Times, etc. and front page placement for regional expansions in publications like The Miami Herald and The Boston Globe
  • Secured awards for the brand from consumer-facing publications like Thrillist and industry-facing publications like Progressive Grocer
  • Built product exchange-based influencer and paid digital marketing campaigns and organic celebrity endorsements for viral media coverage (Cardi B & Offset, Kevin Smith, etc.)
  • Brought on smart money investors during our Series A
Co-Founder of Film Launch.
  • Coaching and consulting company creating career breakthroughs for creative entrepreneurs through brand development.
Speaker and Connector.
  • Regularly attends and speaks at both public and industry-facing trade shows and eco conferences as well as events like The Vegan Women Summit and Women In Film's Crystal + Lucy Awards Gala.
  • Vast network includes impact investors like Jim Greenbaum, PowerPlant Partners, and Blue Horizon, filmmakers like Shaun Monson and Kip Andersen, and notable influencers and celebs.
Award-winning Writer.
  • 15 years experience screenwriting.
  • Marketing background copywriting and copyediting.
  • An eye for finding the right story to most effectively & authentically reach a target audience.
Extensive Promotional Marketing Background.
  • Worked with brands like Toyota, PepsiCo & CLIF Bar executing everything from street teams to nationwide tours and as team lead on multi-city activations for Gardein as they penetrated the US market & premiered at Expo West.
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Communication
Empathy
Flexibility
Diversity
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Personalized ad hoc or retainer-based consulting services supporting all stages from launch through exit for plant-forward start-ups, emerging brands, and legacy companies from CPG to VC to 501(c)3 looking to streamline, partner, or rebrand.

Moving plant-based businesses forward through targeted consulting & support:
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  • Marketing Strategy & Implementation
  • Brand Story & Messaging
  • Copywriting and Copyediting
  • Campaign Launches
  • Partnerships
  • Fundraising
  • Company & Product Branding
  • Public Relations
  • ​Branded or White Label
  • eCommerce, Foodservice, Retail

    Get in touch.